How it all began


About us

Wome to Freyacare - Our family business with the mission to develop a 100% natural toothpaste that can be used safely by the whole family.

Our story begins with a concern about our own child's dental health. When my then 5-year-old son regularly swallowed large amounts of toothpaste and developed brittle teeth with yellow stains, we suspected that excessive fluoride intake could be the cause. His teeth were constantly covered in cavities. This worrying situation led me to decide to develop a toothpaste without harmful ingredients.

The basic idea was simple: suitable cleaning agents, a harmless caries inhibitor, essential oil for the taste and a binding agent to prevent drying out. By experimenting and omitting glycerine in favor of using only xylitol, over time I developed a formula that created an effective toothpaste without harmful substances. The results were amazing - no cavities, no brittle teeth, healthy gums. Our toothpaste was born.

Our development approach is fundamentally different from other manufacturers, as we deliberately avoid conventional formulation techniques. After five years of experimentation and positive feedback from friends and acquaintances, we decided to go into professional production and market launch in April 2020. Today, our natural toothpaste is available in various online stores, pharmacies, drugstores, specialist stores and from dentists - as well as directly via our website.

We invite you to become part of our journey and discover the benefits of our unique, natural toothpaste. Freyacare stands for the highest quality and commitment to your family's dental health.



Raw materials


We only use natural and high-quality raw materials that have positive benefits for teeth, mouth and body. 



Dhe toothpaste is mixed and filled in Switzerland according to internationally recognized Good Manufacturing Practice (GMP) guidelines and standards.



ÜOver millions of years, nature has evolved in a fascinating way into an extremely complex construct of mutually dependent symbioses.

Ihen we look at nature as a holistic system based on consciousness, we realize how important it is not to disturb its complex interrelationships of cause and effect. Nature reveals wonderful secrets to us; we must learn to approach it with humility and reason in order to recognize it and draw our strength from it in harmony.

Freyacare, from Lor love of the Nature.

Rich in minerals
High PH value
Effective cleansing
Acts against caries

Fresh mint flavor

100% Natural

Why complicate when it can be simple!

The toothpaste innovation which promises nothing but delivers a lot.

Convince yourself!

Without synthetic substances
Without fluorides
Without surfactants
Without titanium dioxide
Without nanoparticles
Without aluminum
Without mineral oils
Without glycerin
Without sulfates
Without gluten
Without synthetic silica